How Professional Real Estate Photography Sells Homes 32% Faster
Discover the proven impact of professional photography on real estate listings and why it's a crucial investment for agents and sellers.
In today's competitive real estate market, first impressions are more important than ever. With over 95% of home buyers starting their search online, the quality of your listing photos can make or break a sale.
The Statistics Don't Lie
According to a study by Redfin, homes with professional photos sell for $3,400 to $11,200 more than their list prices and 32% faster than listings with amateur photos. That's a significant return on an investment that typically costs a few hundred dollars.
Here's what the data shows:
- Listings with professional photos receive 61% more views online
- Properties with high-quality images spend 50% less time on the market
- 90% of buyers report that the quality of photos was "extremely important" in their decision-making process
Why Professional Photography Makes Such a Difference
Professional real estate photographers bring several advantages that amateur photography simply can't match:
1. Specialized Equipment
Professional photographers use wide-angle lenses, professional lighting equipment, and high-resolution cameras that capture spaces accurately and attractively. They can properly expose both interior and exterior elements in the same shot—something smartphone cameras struggle with.
2. Composition and Staging Expertise
Professionals understand how to frame rooms to make them appear spacious and inviting. They know which angles work best for different spaces and how to highlight a property's best features while minimizing less attractive elements.
3. Post-Processing Skills
After the shoot, professional photographers edit images to ensure colors are accurate, verticals are straight, and the property looks its absolute best. This isn't about misrepresenting the property—it's about presenting it in the most flattering, yet honest light.
The Cost of Cutting Corners
Many sellers and agents try to save money by taking photos themselves, but this approach often backfires. Poor-quality images can:
- Make spaces look smaller and darker than they actually are
- Highlight flaws rather than features
- Signal to buyers that the seller may be cutting corners in other areas
- Result in fewer showings and lower offers
When you consider that professional photography costs a fraction of a percent of most home values, it's one of the most cost-effective marketing investments you can make.
Beyond Still Photography
Today's professional real estate photographers often offer additional services that can further enhance your listing:
- Aerial drone photography and video
- 3D virtual tours
- Twilight photography
- Floor plans
- Video walkthroughs
These additional assets can help your listing stand out even more in a crowded marketplace.
Conclusion
In a market where online presence is crucial, professional photography is no longer a luxury—it's a necessity for successful real estate marketing. The data clearly shows that the investment pays for itself many times over through faster sales and higher selling prices.
If you're selling a property in Northeast Arkansas, don't leave money on the table with subpar photography. Contact Altura Advantage today to schedule a professional photo shoot that will showcase your property in its best light.
Malik Johnson
Professional Photographer